Find the world’s best graduate creative problem solvers.
That was the brief.
We devised Geopursuit, a seriously tricky eight week Google Earth based adventure game. Each week, registered players would receive an sms or email with a clue to a location on Google Earth. Once cracked, the clue would reveal a location specific Shell innovation presentation and a reward code. Although only eight UK universities were targeted, thousands of students at 170 institutions in 22 countries took part.
Hundreds of forum entries and a couple of Facebook pages later, the fastest player to get all eight reward codes won £10,000.